I think it's Fabby-McFab.
So, the scoop: It's sorta cheapy plasticy thin. Pay attention that the front to back depth (see that pink strip along the side?), is only 4 inches...that's not very roomy in that direction. But to throw a towel and a few odds and ends in to carry from the hotel to the beach, I think it will work fine. Otherwise, it's 15 inches tall by 14 inches wide. They also have a smaller version with a slightly different photo (12x10x4.5)
You just can't get more glam than Audrey Hepburn, right? And once again...the price is right up my alley. I'm glam, but I'm cheap glam.
September 2012 Update: Well, I'm back from Cozumel Mexico and I used this bag nearly every day while there. I DO wish it was a little wider front to back (know what I mean?), but overall, it was a good beach tote, and I took it with me to a dolphin swim and from there straight on to shopping. It's cute. It worked. I liked it. It's not high quality material and I'm sure it won't last long but it's fun so far.